You know how they say backbenchers have the worse academic performance but they perform really well in life? All of us know that the A-graders get left behind. This is a generalization but often, those who decide to forget what they learned, merge out the smartest.
While talking to a colleague about everything that was wrong about our industry, it dawned upon us that advertising was more about unlearning than learning.
It’s what you can forget that makes you a happy creative. So, forget and forget often.
Never mind what the Creative Director said. Never mind what they “have always been doing”. If it has worked for them, great. But there are ought to be other ways to solve problems.
When they say learn from other people’s mistakes it actually boils down to unlearning. When the agency favorite word “disruption” is really simplified it has unlearning at the crux of it.
You will meet great leaders and you’ll meet terrible ones. Unlearn from both. Unlearn the mistakes of the great leaders and definitely unlearn the style of the terrible ones.
Don’t be afraid to turn a blind eye to the rules.
When you hear words like “An all Boys Club,” feel free to hear it and then unlearn it. Immediately.
Are you ready to unlearn with me? Please tell me I’m not alone.
Lalita Salgaokar is a Mumbai-bred New Yorker | Copywriter | Bollywood enthusiast | Follow her @nanimeow
Bet you’ve heard that one before or at least felt that way. If you haven’t, you’re either a genius or not working hard enough. Here’s the thing, advertising is a DAMN HARD industry to break into. Agencies don’t want you … Continue reading →
Everyone in an agency works hard. Each department needs to run like a well-oiled machine so that stuff gets done, deadlines are made and clients are happy. There are team meetings at all sorts of intervals (yearly, monthly, weekly, daily) … Continue reading →
Something that I’ve always hated in school was rushing on a project. It made me anxious it made me stressed and overall I felt that the quality always suffered. Which is why I sometimes truly question why I work in … Continue reading →
DON’T EVER GIVE UP. You might ask, what exactly is giving up? To me, giving up is when you think you ran out of solutions, that there’s nothing else you can do and you’re ready to give up on whatever … Continue reading →
Hello Juniors, I know I’ve disappeared for a couple of weeks but guess what! I was on vacation. I know I know… sometimes juniors take vacations too. While I was enjoying days filled with sun and sleep I couldn’t help … Continue reading →
Deutsch seems to know how to keep people at their agency and they apparently shared their secret at Cannes Festival yesterday. If you’re like me, stuck at work while daydreaming about being in Cannes… well we just have to wait for … Continue reading →