It’s a fact that people are getting tired of old Joe Schmo print ads. How do you get your target audience attention? Boni-fied augmented reality! Blippar, is an ad platform that is now compatible for the wearable device Google glass.
The perks about using Blippar app,is that it allows consumers to identify and interact with product packaging, print ads,billboards, posters, letters with the Apple iphone. (And the list goes on and on.)
So, my question is –when will we see ad agencies and brands truly leverage this technology in their campaigns?
Check out the video above to learn more about this app.