DON’T EVER GIVE UP.
You might ask, what exactly is giving up? To me, giving up is when you think you ran out of solutions, that there’s nothing else you can do and you’re ready to give up on whatever dream you had.
There are times when you will need to move on though, but there’s a big difference between giving up and moving on.
Listen to this: there is always a solution (often many) to any problem, the key is to determine what the problem is. This is when strategy comes to play. (This works just like advertising)
For example, you’re a junior, you’re eager, you’re hungry, you want to work at a great agency, you have big dreams but you won’t settle. Good. You shouldn’t. But, you keep running into problems along the way. CDs think you’re not good enough, no one wants to hire you, it’s tough, you need to eat after all. Now, what?
You start thinking: this is never going to happen, I’ll never get a job, no one wants to hire me, my book is not good enough and I don’t have the skills to make it better because I don’t have a job to better my skills, maybe I should go back to school, maybe I should just change careers. It’s a slippery slope.
Before jumping into anything, you need to sit down, be very honest with yourself and think about what you really want. Maybe, you don’t want to go into advertising after all, and that’s okay. In that case, move on and that’s okay.
If what you really want is to still be in advertising, yet you still can’t land a job, its time to get honest with yourself. Write it down. Yes, on paper. Here’s how I would do it: Answer these questions.
1- What is my ultimate dream? or What makes me happy?
2- Why can’t I get there? (Be honest! Sometimes we Millennials want everything NOW, but being patient and strategic is the way to go)
3- List all the things you can do to get there, every possibility on planet earth.
Now you have options, you have some solutions.
4- Divide them into the ones you can do immediately and ones you should work towards. For example, if you need design skills, you could enroll in night classes, subscribe to lynda.com, take classes on skillshare, spend weekends looking at good work and try to recreate it, AKA teach yourself. But you HAVE to give it your best shot, this is YOUR dream, don’t slack.
Here’s something to get you started:
From this list, take what fits best for your situation. If you have money, take some classes and workshops, go to conferences, if you don’t, you can watch tutorials on YouTube. The point is, there is always a solution, you can’t and should never give up. Everyone gets there differently, and no one–listen to this–no one ever stays unemployed forever.
Take this list and start from the bottom up, take it one day at a time. When you start small, you won’t get overwhelmed, and you will stay focused on your end goal.
Everything you do will start to feel like it’s working towards that goal, and you won’t bother with little hurdles along the way. You’ll teach yourself to keep going and look at the big picture. And sometimes, you’ll need to move on to plan B or plan C but you should never have to give up.
You got this.
And if you need pep talk or tough love, you can always email me because I’m in the same boat, but I’m looking at the final destination and it looks pretty nice from here.