• I’m going to meet celebrities with all these TV shoots that I get to go on
• It’s going to be one giant party, and I’m invited!
• Booze, Booze, Booze (this one is mainly true)
• I’m going to be paid so much to do so little
• My job is going to be 10X cooler than all my friends, TAKE THAT ACCOUNTING!
• You’re totally going to get awards! tons of them, lining your office wall
But then you get there, and reality sinks in:
• If you somehow have a TV shoot with a Celeb in it, you’re probably not going to get to go to the TV shoot, because “there’s too many people” on set already
• You work all the time. No seriously, like all the time. And you don’t get paid overtime,
• If on the rare occasion there’s a party that you’re invited to, see the above comment, you’re probably working
• When you start out in advertising, you get paid pennies, if at all (free internship what what?) and promotions are hard to come by unless you switch agencies.
• Your job can be cooler, but like anything it can get dull and boring. Some tasks get repetitive.
• If you’re on the account side, rest assured that admin work is something you will always have to do, no matter how high up you climb the ladder.
• Even though you have a big hand in the campaign and the work that get’s produced, it’s rare that you see the fruits of your labour the same way a creative team does.
• Work follows you home. And by that I mean you could work a 14 hour day and then on your way home see an ad you worked hard on. You can never look at it the way someone else does again. You saw how the hot dog was made, and it wasn’t pretty.
So what’s awesome?
• If you’re passionate, getting to be involved is really exciting
• Seeing your campaigns go live has it’s own rush like nothing else. You’ll pat your friend on the arm and point at it, and all they say is “yeah, cool”? That’s okay, it’s still exhilarating for you.
• Sometimes, if you’re lucky, the office space is really cool. Some places have slides and other novelty items.
• Working with creative people is usually awesome and interesting. Most of your meetings will digress into a zone of laughter.
• The tasks that you get to do perform are unlike others. I once had to search around town for the perfect table sized gong.
• Every day is not like the last, and thus will keep you on your toes
• If you get to work on a pro-bono client, achieving results for them gives you a big warm fuzzy feeling. Proving you still have a heart.
I have a theory that account people are masochistic, because we keep coming going back to our jobs instead of doing something easier and more rewarding. But reading what makes this job awesome reminds me why I get up and do it all over again every morning.