A reader of DBB, Chloe, asked this question: What’s your view on College students having their own business cards? Yay or Nay?
This is a great question so I wanted to answer it as a post so all of you can see it. Short answer: Yes. Actually, Hell Yes.
Think about what we do (or aspire to do) … Advertising. A successful Ad campaign needs to be strategic, entertaining and relevant to its audience. Your branding campaign is no different. If you think of yourself as this great new service that CDs don’t know about and you want to do everything you can to reach them… you need to Advertise yourself.
Now back to business cards. These are just a small part, yet important part of your branding. You want your card to do 3 things:
1- Reflect who you are.
2- Direct people somewhere (email, website…)
3- Stand out for the sea of boring cards out there.
Before you start designing a flashy card, stop and think for a second. Do some research and see what other students are doing. Then try to find one thing that makes you different from others, this will eventually become your unique selling point. And finally, spend some time thinking about how you can make your business card stand out.
I can’t tell you how many times I came back from events and looked through the business cards I collected and had no clue who’s who. By making your card stand out and having your own brand, chances are, they may not remember your face but they’ll remember “the girl with the cool card”. Trust me, that’s a good start.
Chloe, hope this helps! Keep the questions coming 🙂