This is John C Jay, one of my favorite Ad people in the world. He’s a partner/ECD at W+K, but most importantly, he’s a humble, passionate and super inspiring man. I stumbled upon a video of him speaking and it literally changed my life. (And no I’m not using the word “literally” just to use it, I literally mean it :D)
I wanted to share with you these tips coming straight from him. Memorize them or Print and Paste at your desk.