Now with all the Cannes Lions fever, it’s hard not to be jealous. Like many of you I’m sure, I wish I was there… (snif, snif)
I’ve heard a lot of stories on how people get creative to attend the festival, BUT, there is one group of creatives who took it to a whole different level.
Situation: 7 Creatives from DDB Paris want to go to Cannes Lions Festival.
Problem: They’re broke.
Eureka moment: After a couple of beers.
Solution: They used their most valuable resource, their agency clients.
Result: Autarky Project —> Getting to Cannes without paying a dime PLUS their clients AND DDB are getting great exposure. Win win situation. Now, that’s how great advertising minds think.
Watch and follow them here.
Takeaway: No matter what the situation is, as a creative person, you need to find the way to solve the problem. Anything can be done.
Stay inspired my friends,