5 things you need to know about Advertising Internships

Internships

Every student or new grad is looking for one and if not, they should. As a student and junior, an internship is your way to get your foot in the door and not just the agency door, but the industry door. And that my friend, is key to your success when you start looking for a legit job.

I did 3 internships and what you’re about to read is based on my experience, so I thought I’ll give you guys a head’s up 😉


Here are 5 things I guarantee you will discover in your internship:

 

1-    That as an intern, everyone wants to help and mentor you.

 When you’re an intern, you’re not a threat to anyone, it’s the opposite. You come in all excited and you’re allowed the ask all the dumb questions you want without anyone judging you. TAKE ADVANTAGE my friends, even if you know the answer, ask, ask and ask some more. Bug everyone and take notes, because when you get a real job, things are going to slightly change.

 

2-    That as an intern, you will be pulled in all kinds of cool projects.

Unlike when you’re working for real, they don’t usually assign you to work on one project or one account, you get to jump around and pitch your ideas to any project. The way to do this is to be very proactive. Go meet people around the agency; ask them to give you assignments and work hard to come up with your best ideas because you might end up with a cool PRODUCED campaign for your book!

 

3-    That as an intern, you will realize that the agency life is not what you thought it would be.

This will depend on the agency. You might find a cool, relaxed, collaborative environment that is diverse and welcomes ideas or you might end up somewhere disorganized where people are all over the place and everyone is running for their lives to meet the deadline. Either way, you need to find your opportunities to get work produced and to learn as much as you can. This will totally change what you know–or have read in books– about advertising. Believe me, you won’t know until you live it.

 

4-    That as an intern, you will realize that ad people drink A LOT.

This is true everywhere. There’s always happy hours, drinks after work, industry parties and so on. As an intern, you will think: this is so much fun!

Reality: Yes, it’s fun but it’s a necessary fun. After putting that many hours at work, you’ll start feeling that you earned those drinks and you’ll start looking forward to Happy Hour. Another thing, go to those get togethers. They are a way for people to bond and to get to know each other outside of the office. Those people will become your best friends in the long run.

 

5-    That as an intern, you will think about changing careers.

I’m going to repeat this: Advertising is NOT for everyone. I have seen so many people running for their lives to a different career after their first year. There’s only one way to find out: try it. If you like it, then be prepared to work harder that you ever imagined everyday until you retire. There will be times when you’ll think the ad world is full of crazy people and you’re right, that’s how it is and that’s what makes us different.  Embrace it.


My advice to you is to get out there and get an internship. Whether paid or not it’ll help you a lot. Think of it as extended education. When you get those internships, I know you guys will have stories to share… I’d love to post them here. Email them to DearBrookBlog@gmail.com for a chance to become famous in the junior community!

 

Love,

Brook

 

 

 

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