If you’re in Advertising or aspiring to be—creative or not—you should have already read these books. If you haven’t, do it now. You can find cheap copies at Amazon.
I have read tons of Ad books but the following 5 are the ones that I keep coming back to.
1- Hey Whipple, Squeeze This – Luke Sullivan
THE bible. Enough said.
2- Pick Me – Nancy Vonk & Janet Kestin
It will prepare you and give you a pretty good picture of what you should expect before and after you start job hunting.
3- Ogilvy on Advertising – David Ogilvy
You can’t be good at something without knowing the history of it. Plus Mr. Ogilvy is an icon.
4- E – Matt Beaumont
The most hilarious novel about the Ad world.
It will give you a preview of what to expect inside Ad Agencies. Even though the author says it’s fiction, believe me, things he described do happen!
5- It’s Not How Good You Are, It’s How Good You Want To Be – Paul Arden
This well designed and easy to read book will inspire you and will motivate you to get up and do something awesome. Every time. Get it.
Breaking in – William Spencer
I haven’t read this one yet but it looks promising. It’s basically top creative directors sharing their opinion about what they look for in a portfolio. (If any of you read it, please share with us J )
By all means, these aren’t the only good ad books out there. If you know any good ones let me know and I’ll make sure I’ll add it to the list. Sharing is caring.