Your questions, answered by Pros. Part 1: What do you look for in a Junior?


As promised, I gathered some of the finest professionals in the ad industry just to answer your precious questions! This is how it’s going to work: I will post a couple of questions a day and will have different answers from different pros throughout the week, cool?

Now, you need to absorb these words of wisdom very very well, and feel free to comment back. A good junior is one who has an opinion. This is the place to be opinionated, post away!


1- What do you look for in Juniors? When interviewing, or when you have an intern, what differentiates one from the rest? 

Me – from the oh-so-awesome blog, Why Advertising Sucks? ( (FYI, Why Ads Suck guys will tell you the whole truth and nothing but the truth. You all should read their blog, it’s a Dear Brook Fav’) 

I look for the desire to work and learn. I look for not even a hint of scared, in fact, I look for “let’s do this” attitude. If you come in with a straight face and an ego filled attitude, showing me your book and how amazing you think you are, then you lost me. I look for a sense of humor and someone who does not resemble a cliché.


Restrictions Apply – Resident Guru from Why Advertising Sucks? (

Personality, chemistry, and a genuine desire to learn. Too often I come across interns who think they know it all or are just plain cocky. During the interview, ask a lot of questions. Show me that you are just as curious about the business as I am of you. But just being a nice person is enough for me.


Daniel Charron, Atheist Creative Director who will only worship the Gods of Advertising 

 The spark in they eyes. The willingness to listen. The balls to question. The pride of showing their work and accepting criticism without excuses. Pushing the work, going beyond the “ask” and not be afraid to present what they would think looks or sounds foolish. A crazy idea can sometime lead to a great one.


Shane Strudwick, One Awesome Creative Director

 Passion. You can teach people how to be better at their creative craft be it writing, art direction, production. But you can’t teach passion. People either have it or they don’t. Another trait that serves Juniors well, and us more seasoned folks too, is the willingness to learn. To be curious. There are a million ways to solve a problem, not just one. And the more you are willing to learn how to solve things differently, the further you will go in the business. Unfortunately, there are some people who don’t understand the passion some people have for what we do, even more unfortunate is that some of these people run agency’s all over the country.


2- Ideas vs. Very polished books? Would you rather hire a Junior with great ideas and so so design skills, or a Junior with a highly polished book that you know they spent 2 years tweaking in portfolio school?

Me – from the oh-so-awesome blog, Why Advertising Sucks? ( 

Great ideas all the way. Great design can be learned in time (happened to me). But if for example you have great ideas and you haven’t learned to design in at least two years, call yourself a copy and continue working. At the end great design is also needed: a great copy can get totally ruined by a turd of a design. Trust me, I’ve seen it happen. Sad day.

Restrictions Apply – Resident Guru from Why Advertising Sucks? (

 Ideas, above all else. There’s an entire team that will help polish the book along the way. Feel free to take an existing campaign that running and do your version of it. Or, take any product or service out there and show me what you would do. Don’t limit yourself to real clients, because clients often ruin the creative process.


 Daniel Charron, Atheist Creative Director who will only worship the Gods of Advertising

I believe you need to have both. Juniors will be asked to push their ideas further and see how it can actually work. And in reality, once in a job, you will be asked to work on different things and will need to do polished work. Be ready.


Shane Strudwick, One Awesome Creative Director

I’ve hired Juniors who had nothing in their book, but they have passion. (See question1) They also had this crazy cool project they made in art class – it was a mummified mannequin wrapped in police tape. I think portfolio schools are great for some people. But as a CD you can see a well polished book and an idea on a cocktail napkin and see through to what matters, the idea.


There are plenty more questions to come this week and it will only get better. Keep submitting, keep reading and keep spreading the word!







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