Remember when…

Today’s post is about people in your life who believe in you and push you to reach your goals. It’s also about those who don’t want to see you succeed.

From my experience, I came across two kinds of people in advertising. The humble and passionate ones who care about the business and will help juniors and transfer their wisdom. And the ones with huge egos, who treat their employees like crap and who win a local award and act like it’s a Cannes Lion. I’m sure you know what I’m talking about.

Throughout your career, you will meet people who simply love advertising. Those are the ones you need to make friends with, those are the role models who will tell you inspiring stories about the industry and the ones who will help you make the right decisions throughout your career. Those are the ones who will truly make a difference in your life, those people are angels for us juniors. Treat them well, and keep in touch with them.

Then… you will meet tons of “professionals” who think way too much of themselves, who will bring you down whenever they get the chance, who will make you feel like crap and will tell you that your ideas suck and then, the next thing you know, they used your idea and put their names on it. Listen guys, there are TONS of people like this in our industry. If you come across one of them, RUN FOR YOUR LIFE. Trust me, it’s not worth your time and your book will suffer from it.

Let me tell you a secret, those people are terrified of juniors! Since it’s been like 100 years since they were juniors, they freak out when they realize that our attitude and ideas are better than theirs. They’re scared that we will take over. And you know what, they should be… we are so taking over.

Bottom line, don’t let anyone tell you that you can’t do something. You can do ANYTHING you want. Work your ass off, get where you need to get and come back and show those who didn’t believe in you where you’re at right now. You’ll feel great about it, I promise.

Also, email me (, share your stories, I’d love to hear from you and feature you in this blog because remember, this is about you; the future seniors of advertising.





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